Indonesia Operations — Toffin Group

PT Toffin Indonesia

B2B Distribution — The Core Engine

PT Toffin Indonesia is one of the most established players in the country's coffee and beverage industry. We serve thousands of HORECA clients — from boutique cafés to international hotel chains — with comprehensive solutions across machines, ingredients, and service.

Our nationwide distribution network covers 29 cities, supported by a dedicated after-sales and technical service infrastructure that ensures minimum downtime for our clients.

Exclusive distribution of 17 international brands
Multi-brand coffee machines across all market segments
Beverage ingredients & consumables
29-city after-sales & technical service network
Barista training & beverage programs

PT Toffin Digital

Digital & Technology Platform

Through PT Toffin Digital, we have built a proprietary ERP, customer-facing mobile application, and AI-enabled tools designed specifically for the HORECA industry.

The Toffin App — launched in 2023 and recognized as Product of the Year 2024 — transforms the distribution relationship from physical into an intelligent, data-driven partnership.

Toffin App — Product of the Year 2024
Proprietary ERP
AI-Powered Tools for Internal Efficiency, Customer Insights, and Operational Support
Real-time inventory & order management
Customer loyalty & engagement platform

Toffin Casa

Lifestyle & Consumer Division

Toffin Casa curates globally recognized premium lifestyle brands for the Indonesian consumer market. We represent some of the world's most respected names in home appliances, audio, and premium kitchen equipment.

SMEG — Italian premium home appliances
Bang & Olufsen — Danish audio & visual
V-ZUG — Swiss premium kitchen systems
Rocket Espresso — Italian home espresso machines

PT Toffin Lyfe Indonesia

F&B Operations

PT Toffin Lyfe Indonesia operates a portfolio of five distinct F&B concepts — from award-winning fine dining to iconic international franchise. Each chosen to reflect the breadth and depth of Toffin's presence within the industry it serves.

These are not just commercial operations — they are living laboratories where we test products, develop concepts, and stay close to evolving consumer behavior.

Casa Alba

An award-winning fine dining Italian restaurant, known for its authenticity, artistry, and for having had the honor of hosting Pope Francis during his historic visit to Indonesia in 2024.

@casaalba.ristorante

Nine Table

An intimate, exclusive dining experience offering a curated tasting menu concept for discerning guests seeking a premium culinary journey.

@ninetable.jkt

Alba Ristorante

A contemporary Italian dining concept bringing the warmth and authenticity of Italian culinary tradition to Jakarta's vibrant restaurant scene.

@alba.ristorante

Cinnabon Indonesia

The iconic international cinnamon roll franchise, operated by Toffin Lyfe across key locations in Indonesia, bringing a globally beloved brand to local consumers.

@cinnabon.id

Caffè Vergnano 1882

Indonesia's outpost of Italy's oldest coffee roasting company, established 1882. A celebration of authentic Italian coffee culture in the heart of Jakarta.

@caffevergnano.id

Our Largest & Most Established Market