Leadership

The Team Behind Toffin Group

Toffin Group is led by a management team with deep operational expertise across distribution, technology, hospitality, and manufacturing — with decades of combined experience in Indonesia's beverage and F&B industry.

Who We Are

A team built for the long term.

Toffin Group is built on long-term relationships — with our brands, our clients, and our people. Our leadership team has deep roots in Indonesia's beverage and F&B industry, and a shared commitment to building infrastructure that lasts.

17+
Years building Indonesia's beverage infrastructure from the ground up.
5
Distinct business entities led by dedicated management teams.
3
Countries of operation — Indonesia, Vietnam, and Italy.
Group Leadership

C-Suite & Senior Leadership

Tony Arifin
Founder & Group CEO

Tony Arifin founded Toffin Group in 2007 and has led its evolution from a single-category distributor into Indonesia's most integrated beverage infrastructure group. He oversees group strategy, international operations, and new business development.

Benny Ariyanto
Group CFO

Benny Ariyanto serves as Group CFO, overseeing financial strategy, planning, and governance across all Toffin Group entities. He brings extensive experience in corporate finance and multi-entity group management.

Nicky Kusuma
Head of Toffin Casa

Nicky Kusuma leads Toffin Casa, the Group’s consumer lifestyle division, overseeing brand curation, retail experience, and market expansion. He plays a key role in positioning Toffin Casa as a premium lifestyle destination, bringing together global brands and design-driven products for the modern consumer.

Bryan
Head of Business & Operation

Head of Business and Operation Bryan oversees key business and operational initiatives across the Group, ensuring effective execution of strategic priorities. He plays a central role in driving cross-functional coordination and translating new ideas into scalable, on-the-ground implementation.

Entity Leadership

Leading Each Business Unit

Alex Nuvoli
CEO, TFN Italia SRL
Florencia Salim
VP of Sales, Toffin Indonesia
Stephanie Wibisono
VP of Toffin Digital
Ario Fajar
VP Marketing, Toffin Indonesia
Jiebby Harold
Brand & Creative Head
Novie Hernawati
Director, Alba Group
Roberto Fiorini
Corporate Chef, Alba Group
Michele Carbotti
GM Operation, Alba Group
Indah Novianty
Sales Manager, Toffin Indonesia
Michi Olivia
Marketing Manager, Toffin Casa